Regardless of your business or what industry you operate in, building a comprehensive email list is vital. While you may not think that your business requires a mailing list, using one will most certainly improve your profit levels. As such, you will need to have an effective way to contact your potential leads, so it is important to use the right autoresponder for your business.
There are two main types of autoresponders: autoresponder programs that you need to install on your servers, and third party auto responders that are hosted on their own, and take care of all the technical details for you. Both of these autoresponders work pretty well, but you need to pick the one that works best with your particular marketing strategy.
If your immediate goal is to create an email list, then consider using a third party autoresponder. This type usually employs simple interfaces and user-friendly tutorials to help answer any questions, allowing you to get the highest return from your email marketing campaigns. As these companies work very hard to offer a spam-free service, they have delivery rates well over 99%. Using a third party autoresponder is useful as your company will not have to employ any of its server capacity in order to send emails.
If you’ve bought leads or getting them in spreadsheet format from another source, then you may want to go with a server-based autoresponder. Third party autoresponders generally don’t allow you to upload purchased leads because that can lead to spam complaints. The downside to this is that you’ll have to install your server-based autoresponder yourself, and fix any technical problems that you may run into. Your mailing list may also end up draining your server’s resources, or even cause it to crash.
Third party autoresponder services are known for exceptional delivering rates, comply with all CAN-SPAM legislation, and are often paired with many other additional features, allowing you to focus your efforts on creating a successful email marketing campaign. Both CAN-SPAM legislative compliance and excellent deliverability rates are essential criteria you should use when searching for a server-based autoresponder. If you come across an autoresponder software that does not meet either one of these features, do not even consider using it.
An email marketing campaign’s success is directly correlated to your ability to create meaningful relationships with your list. As such, if your autoresponder software does not permit link tracking or does not give meaningful statistics for analyze, you will not know if your campaign is working, or if your emails are even being opened at all! Open rates, deliveries, click-throughs, and subscription rate are all essential features that must be included in your software’s tracking program in order to get the most from your email marketing campaign.
Autoresponders come from many companies and in many forms, but take an honest look at your marketing plan and your business resources in order to find one that has the features and availability to do what you need it to do. When considering prices, remember that third party autoresponders charge by the month, while server-based autoresponders just have a one time fee for purchase. Keep in mind that price should be a secondary concern when getting a program, however, since the quality of the service and the benefits you receive are of paramount importance to your business.
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