One of the cheapest ways of getting traffic to your site is to use Article Marketing. By providing back links to your sites, you are effectively increasing your page rank for those site. First thing first, you gotta get their attention.
Title is key!! If your title doesn’t catch the reader’s attention, you won’t have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.
The author name is also very important. It is suggested that you use different author names for different categories of articles. This will help make your author an “expert” in the field as opposed to someone who writes articles on any subject.
Another question is whether or not to use your own name. There isn’t really a rule. Some people do, some people don’t. It’s really a question on how comfortable you feel using your own name.
When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100′s of different articles for you and even submit them.
The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author’s box, one to your homepage, and the other to the page you wish the readers to go to.
For your link text, use words that relate to your site. Try to make your links keyword rich and avoid using terms like “click here.” This is important when it comes to search engines.
More back links will increase your page rank. Be sure to submit plenty of articles. Try to aim at one article per day, or 3-5 per week is a good start.
April 7th, 2009 at 12:53 am
Interesting article ~ do you think that article marketing works better in some industries than in others?
April 7th, 2009 at 11:13 pm
definitely though they are concentrated highly in the IM markets.